The tequila agroindustry and lawmakers are promoting dialogue to strengthen Tequila’s competitiveness.

They reiterated their willingness to maintain a technical and transparent dialogue in order to advance solutions that ensure the sustainable growth of the tequila sector.

Guadalajara, Jal., November 27, 2025

CS14/CNIT

The Chamber of the Tequila Industry (CNIT) and the Tequila Regulatory Council (CRT) led a working visit with federal lawmakers from various parliamentary groups, with the aim of strengthening engagement between the tequila agroindustry and the Legislative Branch, as well as advancing a technical agenda to modernize public policies related to the sector.

The legislative delegation included Representatives Paulina Rubio (National Action Party (PAN)) and Claudia Salas (Citizens' Movement), as well as Representatives Carol Antonio Altamirano and Alberto Maldonado (National Regeneration Movement), and Representatives Javier Guízar and José Luis Sánchez (Labor Party (PT)). The purpose of the visit was for the CNIT and the CRT to present the current state of the tequila agroindustry and the sector’s main challenges. In addition, the lawmakers learned about the work carried out at the CRT laboratory, where strict quality control is conducted to ensure the regulatory standards that distinguish Tequila.

During the meeting, the Chair of the Committee on Finance and Public Credit, Representative Carol Antonio Altamirano, underscored the importance of listening directly to economic sectors in order to build agreements that support the productive value chain. For his part, Representative Javier Guízar, who promoted the visit, highlighted that interaction between the industry and lawmakers helps enrich the fiscal agenda with technical evidence.

On behalf of the industry, the CNIT’s President, Roberto Ciprés Cruces, and the CRT’s Director General, Ramón González Figueroa, emphasized the relevance of Tequila as a national symbol and as a driver of the country’s economic and employment development.

The delegation later toured a distillery in the municipality of Tequila, where they learned about production processes, agave traceability, and the certification systems that underpin the beverage’s quality and authenticity.

The tequila agroindustry recognizes and values the plural, direct dialogue held with lawmakers from different parliamentary groups, an exercise that made it possible to review first-hand the current situation of the sector and the challenges it faces. This meeting not only reaffirms the CNIT’s and the CRT’s willingness to collaborate with the Legislative Branch, but also marks a starting point for activating concrete actions, moving toward more efficient fiscal and economic reforms, and strengthening regulatory mechanisms that ensure the formalization, competitiveness, and international projection of Tequila. The industry reiterated its willingness to maintain a technical, transparent, and ongoing dialogue, particularly on fiscal, economic, banking, and insurance matters, in order to build solutions that promote sustained growth across the productive value chain.