Mexican Chamber of the Tequila Industry (CNIT)
Is the leading institution in charge of representing, promoting, and defending the general interests of the Tequila industry as well as Tequila itself. Founded in 1959, the CNIT is the oldest current institution of the sector to which the companies join freely and voluntarily to work hand in hand for Tequila, Mexico´s gift to the world.
The main objetives of the CNIT are focused on generating agreements and conditions that allow the competitiveness of the sector at national and international levels. Its efforts are focused on the protection and promotion of the Apellation of Origin Tequila (DOT), achieving the development and global positioning of the category and
strengthening its prestige and image.
Manifest of the distilled beverage industry with Geographical Indications in Latin America
Culture, economic and social development sources.
Tequila is a spirit drink produced from the fermentation and distillation of sugars extracted from the core of the Agave tequilana Weber blue variety. For a spirit drink to be called Tequila, it must be made in the territory protected by the Appellation of Origin and comply with the Official Mexican Standard for Tequila (NOM-006-SCFI-2012).
WHAT IS AGAVE?
The Agave is a native plant of Mexico, there are more than 200 varieties and only one can be used to produce Tequila, Agave tequilana Weber blue variety, which gives our drink its unique organoleptic characteristics.
Characteristics:
High inulin content.
Does not require irrigation.
You can harvest between 2,800-3,000 plants per hectare.
The average weight of an Agave is 25 kg.
Between 6 and 8 kg are required to produce one liter of Tequila 100% Agave at 55% Alc. Vol.
The ripening or aging cycle ranges approximately from 5 to 8 years.
After the efforts made by the Mexican Chamber of the Tequila Industry to achieve the recognition of tequila in Mexico’s Official Calendar, on May 29th, 2018 it was declared the third Saturday of March as National Tequila Day. As a Chamber, given the global presence that our drink has, we promoted the modification of the commemoration date in order to tie the celebration to July 24th, a date positioned as the “International Tequila Day”.
Commemorating this important day, the Tequila Industry carries out knowledge, education, promotion and positioning activities of the tequila category, through various experiences, always promoting responsible drinking.
Tequila can be tasted alone or in various cocktails, as well as being accompanied with food through pairings, as it exalts their flavors and qualities.
RESPONSIBLE INDUSTRY
The Tequila Industry is committed to the responsibility in the consumption of alcoholic beverages. As an industry, we seek that consumers appreciate and taste Tequila, in terms of quality, not volume, and acquires habits of moderation.
Harmful use of alcoholic beverages is when:
Minors consume it
Pregnant women consume it
You drink and drive
You consume it in excess
You are under medical treatment or have a
chronic illness
You consume illegal alcohol
CONTACT US
Fill out the following form with your information and we will contact you shortly to provide you with the necessary information.
T. 52 (33) 3121.5021
Calz. Lázaro Cárdenas 3289 5th floor, Chapalita, 44500 Guadalajara, Jal.
